Barcodes Improve Mobile Advertising: 3GVision’s Yossi Lev Podcast

July 1, 2009

Brand and other advertisers, along with mobile carriers, handset manufacturers and publishers, have much to gain by incorporating mobile barcodes in direct response, multimedia marketing and promotional campaigns.
Using mobile barcode technology, companies, such as 3GVision, Neustar, NeoMedia and others are forging ahead, attempting to establish barcode standards among mobile carriers to reap the benefits of [...]

{ 0 comments }

View MobileBeyond on Your Mobile Phone

June 25, 2009

MobileBeyond is now conveniently available on your mobile handset. Simply point your browser to:
MobileBeyond.mobi
Take the mobile journey on your mobile…

Read the full article →

Developing Mobile Applications for Nokia: Gian-Luca Cioletti Podcast

June 25, 2009

Mobile Application Development at Forum Nokia.
Mobile application development is the heart and soul of the smartphone and mobile computing market. Without mobile application software, billions of mobile phone users around the world could make phone calls–not surfing the mobile Internet, playing mobile games or sending and receiving emails.
While the iTunes and BlackBerry App stores [...]

Read the full article →

Changing of the Guard: Mobile Internet, Social Media and Journalism

June 23, 2009
Thumbnail image for Changing of the Guard: Mobile Internet, Social Media and Journalism

Pictures and videos from Iran, recently taken by individuals using mobile phones, raise issues we don’t want to face. Despite Iran, China and other oppressive regimes seeking to stop the flow of information, it continues to grow–not from the eyes and ears of “journalists,” but from people like you and me.
Joe Wilcox, a blogger, [...]

Read the full article →

Mobile Carriers and Manufacturers Fail to Engage Their Customers

June 19, 2009

During the past few evenings, I’ve had conversations on Twitter with disgruntled iPhone owners, new Palm Pre users, BlackBerry Crackheads like me and other passionate people who love mobile devices but are venting.
iPhone users, in particular, are mad as Hell about AT&T’s lack of MMS and tethering support. They don’t understand why Apple enabled [...]

Read the full article →

Mobile Customer Satisfaction on Twitter: AT&T, Apple and the iPhone

June 9, 2009

If you were C.E.O. of Apple, what would you think about poor iPhone customer satisfaction with AT&T? I kept asking the question today as I engaged in the Twittersphere with AT&T/iPhone tweets trending upward until it reached the number one spot just above Adam Lambert of American Idol fame.

Driven by Apple’s announcement yesterday about the [...]

Read the full article →

Eric Hansen at SiteSpect on Optimizing Mobile Websites

June 6, 2009

Mobile website owners, similar to non-mobile website owners, may believe that website optimization, mobile analytics, search engine marketing and other digital marketing techniques are too challenging, take excessive time and, in many cases, become impossible to manage. This convinces some mobile marketers to “fly by the seat of their pants” when assessing mobile website performance.

Eric [...]

Read the full article →

Ideal Solar-Powered 4G Android Mobile Phone: Beyond iPhone & Pre

June 5, 2009
Thumbnail image for Ideal Solar-Powered 4G Android Mobile Phone: Beyond iPhone & Pre

Two years ago on MarketingBeyond, I wrote a series of blog posts defining my ideal Android mobile phone. Here was my dream phone, a device that someone will eventually build:

Solar-powered
4G @100Mbps download speed
All phone functions controlled by voice
Speech Recognition and Speech Synthesis (instantaneous language translation)
150MB internal memory swap with global servers
Widget-based. No need for internally [...]

Read the full article →

Mobile Banking Revisited. Are Customers Ready?

June 3, 2009

About a year ago, I wrote a blog post on MarketingBeyond about mobile banking acceptance. Since then, Wells Fargo, Bank of America and other banks have embraced mobile; yet, mobile has yet to convince the vast majority of customers to bank using their mobile phones.
Here’s the podcast version that originally appeared on MarketingVisions.

Read the full article →

Reducing Cell Phone Churn with Customer Loyalty Programs

June 2, 2009

As I continue to blog on mobile issues, it amazes me how stuff I wrote a year ago is still relevant today–in this case, loss of cell phone customers or, churn, as the industry leaders call it.
This podcast,  originally appearing on MarketingVisions, proposes customer loyalty programs to reduce cellular company churn. Originally produced in June, [...]

Read the full article →

← Previous Entries