MobileBeyond

Welcome to a World “Beyond Mobile”

MobileBeyond is a marketing consulting and online media content company. We help companies increase their online and mobile presence using blogging, podcasting and other Web strategies, while writing about mobile technologies, services, research, marketing and advertising.

The Changing Face of Mobile and Wireless

It’s difficult to launch a browser without reading about the explosive changes taking place in mobile and wireless. In the second week of June, 2010, we passed 5 billion mobile phones on the Planet with around 1.6 billion connected to the mobile Internet.

By the end of 2011, another 5 billion wireless devices–eReaders, tablet computers mobile health, smart meters and other gadgets–will appear. This mobile and wireless surge is generating increasing demands for multimedia content, especially streaming video, audio and interactive content. Both traditional mass media players–cable and satellite TV services, in particular–are jockeying for a slice of this enormous media pie, much of it delivered through wireless channels and devices.

Traditional and New Media Channels Collide

Traditional “static” mass media (print, recordings, movies, radio and television) are heading toward a collision with “new media,” referring to “dynamic” content that’s constantly changing and, in many cases, controlled by individuals rather than corporations. Bloggers, podcasters, Internet radio broadcasters and social media owners represent some of the content providers for digital new media. But the fastest growing media channel is, by far, mobile.

Mobile and New Media

Mobile, the seventh mass medium, as Tomi Ahonen and others have described it, is a different  medium. Mobile is dynamic. Your phone is always on. It’s interactive, portable and accessible. It’s the most personal communications channel you use. Moreover, as Michael Becker has said, mobile offers multiple channels: voice, sms, mms, bluetooth, Wi-Fi, email and Web in a single device.

Building Successful Businesses with Mobile and New Media

Successful companies today embrace the revolutionary changes happening in mobile and new media. While traditional media will co-exist with new media, mobile has become the dominant communications channel. Unrestricted by location or distance, both start-ups and established companies will flourish as they engage their customers through mobile channels.

The MobiBeyond Club

If you would like to stay at the forefront of mobile and wireless, I encourage you to join the MobiBeyond Club. Each month you’ll receive a newsletter with news and information not published on MobileBeyond. Stay current with innovative ideas in the exploding world of mobile. Join the MBC by completing the form to the right.