Now that the BlackBerry Storm is out, preceded by the Curve and Pearl, RIM is firmly entrenched in multi-media smartphones, beating out the unquenchable thirst and lust of the iPhone. According to research by Irving Biederman, who directs the Image Understanding Laboratory at USC, humans are turned on by stimulating brain neurons with new, novel information.
He points out in his article–”The 411 to Avoid Boredom“– that this might account for 24/7 BlackBerry users.
Fascinating research, explaining why we find new information interesting and, possibly, why BlackBerry heads glue their BB’s to them, waiting for the next email.
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