As smartphone fever envelops the “developed” world, the vast majority of cell phone users (all 4 billion) are primarily using their low-end handsets for…let me prepare you for shock..talking…to the dismay of cellular operators, mobile handset manufacturers and mobile marketing and advertising companies.
What’s going on? Here in the United States–and elsewhere in Asia, Europe and Great Britain–sophisticated handsets abound and they’re more on the way just in time for Christmas. (That’s assuming world economies don’t collapse before the stockings are hung and St. Nick has returned to the North Pole.)
In a recent BNET Technology piece, Eric Sherman summarizes the dominance of basic cell phones used by the majority of humans on the planet. The iPhone, praised, glorified and often mimicked by other handset manufacturers, only commands a measily 1.2% of all cell phones in wireless space, while even RIM’s BlackBerry market share is a mere 3.4%.
But they’re 4 billion phones in the mobisphere. What types of phones are the vast majority of humankind using? Nearly 68% of humanity use low-end handsets from Nokia, Samsung, LG, Motorola and Sony Ericsson–to talk. Here’s the breakdown:
While the argument rages on about the next advance in mobile computing–netbooks, tablets, et all–the vast unwashed majority are discovering for the first time how cell phones can streamline their businesses, keep people in touch with far-off friends and relatives, thereby reducing geographical and psychological “distance.”
Cell phones connect people better than Twitter or Facebook. Cell phones enable users to extend human speech–the most natural form of communications.
Therefore, the next time you see an iPhone, Pre, BlackBerry or other smartphone commercial or ad, remind yourself that we’re still witnessing the dawn of mobile communications. There’s much more to come….at the right moment…in its proper time.
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