Website Optimization with Eric Hansen of SiteSpect
Website optimization for mobile as well as non-mobile sites is becoming critical to marketing success.
While some marketers may find mobile website optimization, mobile analytics, search engine marketing and other digital marketing techniques challenging, time-consuming or difficult to manage, it’s essential to improving website performance, especially conversions.
Eric Hansen, Founder and C.E.O. of SiteSpect, a Boston-based marketing-focused website testing and optimization firm, specializes in fine-tuning mobile websites to ensure excellent rendering and performance on the mobile Internet.
Since starting the firm in 2004, Hansen’s team has helped numerous companies, including J.C. Penney, Overstock.com, The New York Times, CreditCards.com and others that have greatly improved their website marketing performance by optimizing mobile content and placement.
According to Hansen, SiteSpect is the only company in its space providing accurate mobile website user behavior on phones that don’t support Javascript and cookies. Per Hansen, 50% of worldwide mobile handsets are not Javascript enabled. As a result, marketers are hindered in accurately assessing the effectiveness of advertising campaigns and mobile website performance.
Listen to one of the top experts in the field share successful and proven strategies and ideas for top mobile website optimization.
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