Category Archives

Mobile Ads + Tablets + Ice Cream Sandwich + Carriers Vie for Money

Mobile World Congress Professional Advertising Research Joy Liuzzo of InsightExpress

Some people think mobile ads are intrusive, apps for laggards, tablets are toys and Android Ice Cream Sandwich a silly name tied to Android OS. (That's assuming they know Android refers to a … [Read more...]

Amobee Mobile Advertising Adapts to Roller Coaster Industry

Amobee CMO Gabi Schindler

 Amobee Mobile Advertising  Changing Roles in a Dynamic Industry  Speaking with Mark Strecker and Gabi Schlinder about Amobee mobile advertising is both exciting and worrisome. On one hand, new … [Read more...]

Mobile Phone Consumer Research Reveals New Trends

Joy Liuzzo of InsightExpress

Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. … [Read more...]

Ipad Mobile Device Changing Future of Computing

iPad Mobile Device

The Apple iPad is a closed wireless mobile device. Like the iPhone, Apple seeks to control manufacturing, distribution, content and, with its acquisition of Quattro Wireless, advertising. It's the … [Read more...]

Mobile Japanese Culture with Kei Shimada

Infinita, Tokyo

  126 Million Mobile Japanese Lead the World in Wireless Mobile Japanese Culture to many of us in the United States and elsewhere may remain a mystery but not to Kei Shimada, Founder and … [Read more...]

Mobile Festival in Berlin

mLove ConFestival June 23-25, 2010

Mobile's Future is watched by many people but none as much as members of "MLOVE," a worldwide group founded by Harald Neidhardt and others interested in using mobile technology to improve the … [Read more...]

Apple iPad Redefines Mobile Advertising for Quattro Wireless

SteveJobs.jpg

Once again, it was a delight to watch Steve Jobs today, legs crossed, sitting in a comfortable chair, reading the New York Times on his Apple iPad. "It's amazing!..."It's unbelievable..It's … [Read more...]

Mobile MMS Video Enhances Marketing and Advertising

JayGoss.jpg

Mobile MMS video marketing delivered through SMS texting is growing in the United States. Mobile users typically open, read and share SMS text messages within a few minutes of receipt, making  SMS … [Read more...]