Rich Gubby at Wapple in the U.K. has created an easy to use, fully-featured WordPress plugin called “Architect” that mobilizes (re-sizes) your blog. It makes your WordPress blog readable on most mobile phones in just a few minutes.
Many bloggers and website owners don’t realize that 5% or more of blog traffic comes from mobile phone users without even promoting their blogs.
Depending on the popularity of your blog, that could mean hundreds—maybe thousands—of visitors have already seen your blog on their cell phones.
Think how many mobile visitors would read your blog on their mobiles if you used Rich’s WordPress mobile blog plugin and promoted your new mobile blog.
Rich with Wapple in the U.K. works diligently all the time to make sure the text, graphics and photos on your blog are sized right worldwide for thousands of cell phones with different sized screens. Without mobilizing your blog, it may not display at all on many feature phones and smartphones.
For example, I have two versions of MobileBeyond on the mobile Internet: MobileBeyond.net, using Wapple’s plugin and MobileBeyond.mobi, created with DotMobi’s Instant Mobilizer, I’m also thinking about creating a mobile website with Wapple’s Canvas.
Wapple’s Architect, the WordPress plugin, is free for non-commercial bloggers and other online services have free or low-cost tools for mobile blogs.
Why You Should Mobilize Your Personal or Business Blog
3.5 billion people on Earth own 4.6 billion mobile handsets, while only one billion of us have personal computers. Of the 3.5 billion mobile users, around 800 million (the number keeps growing) can access mobile Internet on their phones.
For many people in developing parts of the world—Asia, Africa, Latin America and elsewhere—their mobile phones are the only way to access the mobile Web and view your blog. So if you’re interested in increasing readership, mobilizing is the only way to make sure cell phone users with Web browsers can see your posts.
Admob and Google Adsense revenues from your blog
With Rich’s WordPress plugin, you can also make money by inserting ads from Google Adsense for Mobile or Admob for Mobile Web Publishers (Google bought Admob in 2009),
Quattro Wireless, purchased by Apple also in 2009, and other mobile ad companies are other alternatives for larger mobile publishers. To insert ad code for these services, however, you need to build a mobile blog or website online using Wapple, MoFuse Premium, Winksite or other firm.
(Listen to my podcast interviews with Naveen Tewari of inMobi, Jeremy Arnon of Quattro and Harald Neidhardt at Smaato about mobile advertising for more insights and advice about advertising on the mobile Web.)
Mobile advertisers and publishers are closely watching Google’s and Apple’s push into mobile advertising. The two giants are aggressively moving into mobile as traditional Internet advertising revenues fall.
Rich Gubby and Wapple
Rich Gubby has worked in the mobile industry for 6 years and has been a developer for 10 years. Rich leads development at Wapple and is responsible for developing and optimizing the WAPl language and a suite of applications that improve and offer online mobile tools to build mobile web sites and blog Internet sites.
Rich loves mobile devices and developing sites that improve user friendliness and utility for customers. He’s written mobile applications for shopping comparison sites, improved the Wikipedia mobile experience and has developed a number of mobile plugins for WordPress and Joomla.
While not working on mobile, he’s trying to break a Guinness World Record. His current game of choice on the Xbox is Modern Warfare 2.
Wapple, located in the U.K., develops and markets ground-breaking products and services that create innovative and rich mobile websites viewable on any phone and wireless operator network in the world.
Since 2002, Wapple has successfully developed mobile Internet sites for thousands of customers ranging from individual bloggers and website developers to Microsoft Advertising, MTV and Mediacom delivering content over the Mobile Internet.
Over the last 4 years Wapple has developed three products called Canvas™, Architect™ and Exhibit™ that provide easy to use drag- and-drop tools to create great looking mobile sites as well as programming tools for developers to mobilize existing apps and websites.
Wapple has won a number of awards, including being named best innovative product and overall Winner at the 2009 ICT Excellence Award.
Blogging Tips for Your WordPress Blog: Podcast Interview with Rich Gubby
During my interview with Rich, he gives useful tips on how to make your blog more functional and attractive on the mobile Internet using his WordPress plugin. Some of the topics:
- Why the “look and feel” of your blog is so important
- Breaking down blog posts into “chunks” for a better mobile phone display
- How to make your blog’s navigation easy to use
- Re-sizing your photos, headers, logos and footers automatically, especially important with photoblogs
- Creating links that make your site more user friendly
- Making a mobile website with WordPress and the plugin
- Ways to increase return vistors to your blog readers
- How to easily insert Google Adsense or AdMob code to make money from your work
- How Rich mobilized Marko Saric’s How to Make My Blog site
- Wapple’s Canvas mobile website online builder
- Why customized mobile websites will always be a better solution than “transcoded” ones
- Enabling e-commerce (m-commerce) with Wapple’s tools and services
You’ll enjoy and learn a lot about mobilizing your blogs and websites in this informative, hands-on podcast interview with Rich Gubby at Wapple.
Additional Sites for Information:
Rich Gubby on Mobile Blog Design (Marko Saric’s Blog)
Rich’s Blog: Mobile Web Junkie