As I continue to blog on mobile issues, it amazes me how stuff I wrote a year ago is still relevant today–in this case, loss of cell phone customers or, churn, as the industry leaders call it.
This podcast, originally appearing on MarketingVisions, proposes customer loyalty programs to reduce cellular company churn. Originally produced in June, 2008, I think it’s just as relevant today.
Mobile phone companies are beginning to recognize the power of customer satisfaction and loyalty in perpetuating their businesses.
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