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Mobile Marketing with Michael Becker

September 30, 2009 by Brian Prows Leave a Comment

Michael Becker, a mobile marketing expert and evangelist, is on a mission to explain why mobile is essential for marketing and advertising campaigns. In this second of a two-part podcast interview, … [Read more...]

Filed Under: Mobile Marketing Tagged With: michael becker

Michael Becker on Mobile Marketing

September 26, 2009 by Brian Prows Leave a Comment

Mobile marketing's new era is explained in this second of two podcast interviews with MMA's Michael Becker. A leader in the mobile marketing industry, Michael is head of the North American division of … [Read more...]

Filed Under: Mobile Marketing Tagged With: michael becker, mobile marketing strategies

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Cell Phone Reception in Buildings & Mass Transit

Podcast: Play in new window Improving cell phone reception for voice and data in buildings and mass transit is essential for consumers, businesses and wireless carriers. As more people use their mobile phones at work, home, inside commuter trains and elsewhere, cell phone signal boosters have become critical. Cellular Specialties (CSI) helps wireless carriers improve [...]

Cell Phone Reception Challenges Wireless Carriers

Podcast: Play in new window Wireless carriers, as they build-out their 3G and 4G broadband networks continue to struggle with ensuring strong cell phone reception for voice and data. And it’s not only iPhone and other smartphone owners who are suffering. Five major factors account for poor cell phone reception. Handset antenna placement mainly inside a [...]

Smartphone Buying Tips for Non-Geeks

Have you noticed it’s getting harder for non-geeks (maybe even geeks) to buy smartphones? Read on for some smart buying tips. Before the iPhone, non-geeks patiently waited for their two-year carrier contracts to expire. Then many, if not all, upgraded to a fancier feature phone with a larger display, more memory and a better browser. [...]

Media Multitasking Changing People’s Ability to Cope?

Podcast: Play in new window Nicolie Pangis, a Senior Vice President at 24/7 Real Media, wrote a provocative article in Click Z called “What Multitasking Consumers Mean for Marketers.” She argues, unlike popular belief, that new media don’t necessarily destroy the old. People simply adapt to media multitasking. A good example is a teenager listening to [...]

Mobiles Walking Around Lake Elizabeth

Mobiles walking? In the land of California’s San Francisco Bay Area–in a city called Fremont–there’s a lake. It’s a human-built body of water made for walks, running walking, a real walking park for mobiles. People, their human companions called dogs and waterfowl called ducks and geese seem to like LE, walking around on a warm [...]

Mobile Marketing with Michael Becker

Michael Becker on Mobile Marketing

Brian Prows

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