If you’re passionate about mobile and mobile advertising, talk with Harald Neidhardt, CMO of Smaato, a mobile advertising company. Before the iPhone was released, Harald and other … [Read more...]
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Brian Prows
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3G Wireless Communications Devices and Smartphones Evolving
When I say “mobile,” what comes to your mind? Mobile phones? Smartphones? GPS devices? MP3 players? Other portable gadgets? Evolving 3G mobile communications devices, such as the Amazon Kindle, are becoming examples of mobile convergence.
Mobile Ads + Tablets + Ice Cream Sandwich + Carriers Vie for Money
Podcast: Play in new window Some people think mobile ads are intrusive, apps for laggards, tablets are toys and Android Ice Cream Sandwich a silly name tied to Android OS. (That’s assuming they know Android refers to a smartphone operating system and not Data on Star Trek.) These folks are technophobes. But they’ve probably never [...]
Mobile Japanese Culture with Kei Shimada
Podcast: Play in new window 126 Million Mobile Japanese Lead the World in Wireless Mobile Japanese Culture to many of us in the United States and elsewhere may remain a mystery but not to Kei Shimada, Founder and President of Infinita in Tokyo. You see, Kei is a mobile evangelist for the Japanese people. [...]
Cell Phone Texting Can Cause Accidents
Podcast: Play in new window Cell Phone Texting While Walking and Talking is Dangerous Cell phone texting accidents, due to distraction while talking, walking and especially driving are increasing. There’s increasing evidence that walking while using your phone to talk, text, tweet and surf is dangerous. While some users are worried about the RF produced [...]
Selling Technology Products and Services: The PBFA Model
Podcast: Play in new window Selling Technology Products is Challenging Over ten years ago, when I was managing call centers and sales departments, I developed a solution sales and marketing strategy called PBFA. The strategy was universal in that it could be used to better understand people’s needs and help them find solutions. While I [...]
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