mobile world congress Archives

Mobile Ads + Tablets + Ice Cream Sandwich + Carriers Vie for Money

February 29, 2012 by Brian Prows Leave a Comment

Mobile World Congress Professional Advertising Research Joy Liuzzo of InsightExpress

Some people think mobile ads are intrusive, apps for laggards, tablets are toys and Android Ice Cream Sandwich a silly name tied to Android OS. (That's assuming they know Android refers to a … [Read more...]

Filed Under: Mobile Advertising, Mobile Event Coverage Tagged With: mobile ads, mobile apps, mobile world congress

Amobee Mobile Advertising Adapts to Roller Coaster Industry

February 28, 2012 by Brian Prows Leave a Comment

Amobee Mobile Advertising Changing Roles in a Dynamic Industry Speaking with Mark Strecker and Gabi Schlinder about Amobee mobile advertising is both exciting and worrisome. On one hand, new … [Read more...]

Filed Under: Mobile Advertising Tagged With: amobee, mobile world congress

Mobile World Congress Virtual Reality Coverage on MobileBeyond

February 27, 2012 by Brian Prows Leave a Comment

Mobile World Congress 2012 MobileBeyond Virtual Coverage

Mobile World Congress Virtual Reality Coverage Welcome to Mobile World Congress Virtual Reality coverage on MobileBeyond. Rather than flying to Barcelona, Spain from California, I've set up … [Read more...]

Filed Under: Mobile Event Coverage, mobile media Tagged With: mobile world congress

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Mobile Marketing Drives Profits Says Mickey Khan

Podcast: Play in new window Mobile Marketing Expanding in Multiple Directions In you’re into mobile marketing, ask Mickey Alam Khan, Editor-in Chief of Mobile Marketer how he covers mobile marketing, advertising and media. You’ll learn a lot about online journalism and the fastest growing marketing channel. Deposited each day in thousands of email boxes is the work [...]

Does the Mobile Internet Change Your Brain?

Podcast: Play in new window If the mobile Internet is similar to the regular Web, chances are you’ll never finish reading this post. According to Nielsen, the average American looks at a web page on average for 56 seconds. Other research indicates that Web surfing may change your brain’s chemistry. In a Wall Street Journal [...]

Mobile, New Media and the Future – MobileBeyond

Podcast: Play in new window When I conceived MobileBeyond in 2009 I decided to avoid the mundane and trite media coverage of mobile, new media and tech on the Web. Too many bloggers and publishers cover the same issues. Aggregators and other publishers litter he Internet with short, incomplete content about the massive growth in [...]

Media Marketing Challenges Dallas News

Podcast: Play in new window New Media Marketing Challenged by Digital New media marketing is making newspaper marketers scratch their head. But why is it so difficult to understand how Internet surfers use the Web for news and information? While searching through my Google News page this morning, I clicked on “mobile Internet devices” and an interesting [...]

Tablet Computer Screen Sizes Befuddle Consumers

Podcast: Play in new window Tablet computer screen sizes offer more consumer choices When Steve Jobs said the best size for a tablet computer screen (i.e. iPad) was 9.7″, all the bright manufacturers, especially Samsung, turned their noses up. Secretly, Amazon did the same with the Kindle Fire. Gotcha, Apple, we’ll make smaller screens for consumers who [...]

Mobile Ads + Tablets + Ice Cream Sandwich + Carriers Vie for Money

Amobee Mobile Advertising Adapts to Roller Coaster Industry

Mobile World Congress Virtual Reality Coverage on MobileBeyond

Brian Prows

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