Mobile social networks are alive and well in South Africa. MXit, a mobile service, offers instant messaging, online chat rooms, mobile media and other mobile services primarily to South African … [Read more...]
Mobile and New Media Marketing Consulting
Brian Prows
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Media Multitasking Changing People’s Ability to Cope?
Podcast: Play in new window Nicolie Pangis, a Senior Vice President at 24/7 Real Media, wrote a provocative article in Click Z called “What Multitasking Consumers Mean for Marketers.” She argues, unlike popular belief, that new media don’t necessarily destroy the old. People simply adapt to media multitasking. A good example is a teenager listening to [...]
Mobile Phone Consumer Research Reveals New Trends
Podcast: Play in new window Mobile phone consumer research is both an art and science, especially among smartphone users who are totally immersed and engaged with the growing number of sophisticated handsets on the market. Phones are an intimate part of their lives. In September, 2009, Joy Liuzzo with InsightExpress, a digital marketing research firm, [...]
Mobile Music Location Based Services at Soundtrckr
Podcast: Play in new window Mobile Music Shared With Friends O.k., you’re Facebooked, Twittered, social networked and mobiled. You’re into location-based services. People appear on your smartphone map filled with tiny dots representing your friends like jets on radar. But you haven’t merged mobile music, social networking and geotagging into your life. Soundtrckr, a [...]
Eye Fatigue and Tired Eyes Plague Mobile Phone Users
Podcast: Play in new window Eye fatigue and tired eyes affect many mobile device users. Having a hard time deciding whether that’s an “l” or “i” on your phone, computer or e-reader? You may suffer from eye strain, tired eyes and even CVS–Computer Vision Syndrome. Eye Fatigue Due to Lack of Blinking and Overuse That’s [...]
CityVille Scam or Harmless Game for 74 Million?
Podcast: Play in new window CityVille a Scam? No, you’re not reading one of those affiliate marketing trick blog posts to get you to buy something. I’ve been playing Cityville and FarmVille for a few weeks. And, despite CityVille’s 25% higher ratings than FarmVille, I think that CityVille takes advantage of game players. If you [...]
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