Texting is Here to Stay It's 2012, the "year of mobile." In ancient times--say 2006-2010--major brands, agencies, marketers and advertisers resisted adding mobile to campaigns. But then they heard … [Read more...]
Mobile and New Media Marketing Consulting
Brian Prows
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Mobile Internet Destroys Wireless Carriers
As world economies were healing from the global recessions of 2008-2014, the mobile Internet destroyed global wireless carriers. While the carriers’ imminent death seemingly happened overnight, it took several years as mobile cloud computing, mobile IP, personal satellite communications systems and global Wi-Fi killed them off. But it was the massive growth of the mobile [...]
Mobile Application Development at Nokia
Podcast: Play in new window Mobile Application Development Booming with Smartphone Sales Mobile application development is the heart and soul of the smartphone and mobile computing market. Without mobile software development, billions of mobile phone users around the world could not make phone calls, surf the mobile Internet, play games, use email or connect via [...]
4G LTE Mobile Broadband Worries Elephant in the Room
The 4G LTE mobile broadband shortage issue probably gets more press than any subject other than newspaper obits and the World Series. That’s always been the case since Apple released the first iPhone only five years ago. 4G LTE Mobile Broadband “Shortage” Recently, a Wall Street Journal report, based on a new study, asked whether the major [...]
Mobile Augmented Reality Contact Lenses Create New World Visions
Podcast: Play in new window Ready for Mobile Augmented Reality? Mobile augmented reality contact lenses may do more that improve your sight. Someday they could replace your mobile phone and let you communicate visually anywhere in the world, improve your health and make virtual reality real. Perhaps your ophthalmologist could perform Lasik surgery, burning a [...]
LinkedIn New Brand Puts Your Face in Squares
Have you noticed the LinkedIn new brand? LI decided to combine the “let’s make friends” approach of Facebook, the “do you know” style of Twitter and ”have fun in circles” of Google+. No more button-down starched shirts at LinkedIn. Stir together these three approaches on the LinkedIn site and here’s an example of what you [...]
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